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10 Examples of Cold Emailing & Why They Work

Cold emailing is the act of sending an email to someone you don’t know in hopes of building a business relationship.

The email is “cold” if you haven’t had any prior contact with the recipient and there is no relationship yet.

Cold emailing is tough, but when done right, you can dramatically level up your sales outcomes.

Now, let’s look at proven cold emailing formulas that generate results and build relationships

    1. "I'm a big fan of your work and was excited to hear about your new project."

    This cold email works because it's brief, personal, and complimentary. It also shows that you're a fan of the person's work, which can make them more likely to respond.

    2. "I saw your recent article on X and wanted to reach out to you about it."

    This cold email works because it's relevant to something the person has recently written or published. This makes it more likely that they'll be interested in hearing from you.

    3. "I'm reaching out to you because I think you might be interested in my work."

    This cold email works because it's direct and to the point. The sender is confident that the person they're emailing will be interested in what they have to say, which can be persuasive.

    4. "I was recently introduced to your work and was very impressed."

    This cold email works because it's brief and complimentary. It also shows that you're interested in the person's work, which can make them more likely to respond.

    5. "I came across your work while I was researching X and thought you might be interested in hearing about my work."

    This cold email works because it's relevant to something the person is interested in. This makes it more likely that they'll be interested in hearing from you.

    6. "Your work has inspired me and I wanted to reach out to you about it."

    This cold email works because it's personal and complimentary. It also shows that you're a fan of the person's work, which can make them more likely to respond.

    7. "I wanted to reach out to you because I think you might be able to help me with my work."

    This cold email works because it's direct and shows that you value the person's opinion. It also shows that you're willing to ask for help, which can be persuasive.

    8. "I'm a big fan of your work and was excited to hear about your new project."

    This cold email works because it's brief, personal, and complimentary. It also shows that you're a fan of the person's work, which can make them more likely to respond.

    9. "I was wondering if I could pick your brain about X."

    This cold email works because it's direct and shows that you value the person's opinion. It also shows that you're willing to ask for help, which can be persuasive.

    10. "I wanted to reach out to you because I think you might be able to help me with my work."

    This cold email works because it's direct and shows that you value the person's opinion. It also shows that you're willing to ask for help, which can be persuasive.

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