10+ factors that put companies off attaining business critical dara

1. Legacy systems that can't retain decent data

2. Company is clueless as to what it needs to measure

3. Inconsistentices as to how data is classified when capturing it

4. Lack of inter departmental cooperation

5. Lack of imagination into how data can be used

6. Don't go back far enough in try to get trends

7. Companies don't play or experiment with the data enough

8. Do not coperate with other companies in industry

9. Under invest in systems and data

10. Don't seek experts or best practise advice

11. Don't future proof systems for the companies life span