10 Ideas For 'Pattern Interruption'
When communicating with prospects, clients, or potentially any relationship you want or need to shake things up and make a positive impact.
1. Pick up the phone and call ...
... without asking if it's OK to call, or setting an appointed time.
2. Knock on the door of their home or office.
Yes young people, believe it or not, this used to be commonplace and in most cases welcome.
3. Leave a voice note.
I've found this extremely effective on platforms like LinkedIn or IG in the DMs, where many people don't expect it.
4. Send a handwritten note.
Killer impact here.
5. Send a Loom video response.
If something is better explained with your face, emotion, and body language in a short video, send it rather than typing yet another long email.
6. Send a package.
Solid technique when seeking a job somewhere.
7. Do a small project or piece of work for them for free.
Unsolicited.
8. Comp something for them.
Call ahead to a business that you know they'll shop at and pay for their purchase in advance.
9. Celebrate their birthday.
I'm aiming this at 2nd & 3rd-degree connections - anyone you come into contact with who wouldn't expect you to have remembered their birthday.
10. Post on social media about them, not you.
For example, recommending how great they are at their work on LinkedIn.
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