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10 Interesting Vision Statements or Massive Transformative Purposes (MTP)

An MTP is a “highly aspirational tagline” for an individual or group, like a company, organization, community, or social movement.

It was popularized by Salim Ismail in his book the Exponential Organization.

I think every individual, family, team, and organization should have an MTP.

My company's MTP is to digitize the world.

Here is a list of MTPs I find inspiring or interesting.

    1. Google: “Organize the world’s information.”

    2. Tesla: “Accelerate the transition to sustainable transportation.”

    3. TED: “Ideas worth spreading.”

    4. South African Department of Education: “A South Africa in which all our people have access to lifelong learning.”

    5. Intel: “Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.”

    What happens when Moore's Law holds no more!?

    6. San Diego Zoo: “To become the world leader at connecting people to wildlife and conservation.”

    7. Disney: “To make people happy.”

    8. Kellogg’s: “A good and just world where people are not just fed but fulfilled.”

    9. Asana: “To help humanity thrive by enabling all teams to work together effortlessly.”

    10. Walmart: “We save people money so they can live better.”

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