10 MORE things I learned from Write Useful Books: A modern approach to designing and refining recommendable nonfiction by Rob Fitzpatrick (Author)
This list focuses on Amazon setup and marketing.
1. For Marketing, share (tweet, etc.) material that is interesting but did not make the cut for the book
Some extra research or something that was slightly off message to be included in the book.
2. "Make things and tell people."
Share your process.
3. Optimize your book title to read well in a tiny thumbnail image
That is the way most people will see it first.
4. Use all of the available fields when filling out your Amazon product page
5. The Amazon store page should SELL your book and outline the benefits to your customer.
6. Create "extra formats"
"The classic examples of “extra formats” are an audiobook, PDF, and online course."
7. Make an audio book
",due to the popularity of audiobooks, and despite driving less than 10% of my total profits, the audiobook represents over 30% of my readers....offering an audiobook is therefore extremely worthwhile since it increases the number of happy readers who are able to recommend the book and fuel organic growth. And surprisingly, an audiobook doesn’t cannibalize the other formats as much as you would think, since plenty of people only buy audiobooks."
8. Charge enough for your book: don't charge the minimum
"Once someone has decided to invest any amount of their time and money in a book, the difference between $2 and $10 (or $10 and $20) is negligible. If you can sell an ebook for $2, you can sell it for $10. If you can sell a paperback for $10, you can sell it for $20. This adds up. Plus, charging bargain basement prices signals low value while also reducing the viability of pay per click ads"
9. If you create something useful and are then attentive to your audience you allow good things to happen to you
Engage with your readers, turn their questions into more content or even edit the book.