10 things I learned from Seth Godin
1. Successful people know when to push past the dip (i.e., when things get hard) and when to quit
2. Marketing is a story you tell others -> People like this buy things like this
3. Initiative is one of the most important forces in the world
4. The internet has enabled the extremely niche to be profitable
In fact, you have to be extremely niche to have a better chance
5. Writing every day gives you the opportunity to make mistakes
If you miss with one piece of writing, there's another one tomorrow
Edgestorming is about going to the 'edge' of something. If something's invisible, you can go to the edge and make it invisible or make it visible as a strategy.
7. You can love a process without having to love the end product
For example, Seth enjoys making coffee but doesn't love it.
8. One of the best ways to be marketable is to be remarkable (i.e., worth talking about)
9. Nobody remembers your failures.
10. Books can be a useful map of the territory
But it's not reality