10 Things that get tracked when you are on a website
1. Where you came from: web page
2. Where you went
3. How long you stayed
4. What you clicked on
5. What you searched for
6. What you chose as a result
7. Where your mouse went
8. Where you are located
From your phone location or ip address
9. Most sites know you across the internet from services like Facebook
There are many data aggregators and most sites use more than one.

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