1. What are the results you want to deliver
2. Systemise the process break it down into the necessary steps
3. Apply this process to areas in your life where you have expertise and results
4. When pitching the idea don't be too specific as the target needs to be able to relate to the problem you are providing a solution for
5. Map out the solution before you write the book you need a coherent system
6. Poor coaches use the excuse of a client's lack of motivation as an excuse for failure
7. Poor coaches try to sell/hook you to lifetime subscription's when they claim to solve one of problems
8. Sometimes the crappiest coaches with worthless solutions are generating the most income generating through marketing techniques not through the product
9. If you adopt this technique you have to value your own worth so this comes out in the book and the course
10. There is proof that you can coach transferable skills to those outside your own industry
11. Develop the one effective system don't look to reinvent multiple systems that adopt different approaches
12. Use drills that enable the client to bring the new skill/habit into the real world
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