10 Ways To Create Magical Experiences from Jesse Cole
Lessons learned about "creating magical experiences for customers and fans" producing & mixing The Insurance Guys Podcast episode with Jesse Cole of the Savannah Bananas. Check out Jesse's newest book, "Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience.
1. Eliminate friction by experiencing your processes, systems, and products.
2. Map the experience.
Analyze and document the frustration points and barriers.
3. Determine what would be the “exact opposite” of the status quo.
4. Entertain always.
5. Experiment constantly.
6. Engage deeply.
7. Empower action.
8. Play The Long Game
Focus on the next quarter-century not the next quarter.
9. Leave money on the table to create a better fan experience.
10. Hire by attracting rather than recruiting.
Share your vision publically over and over again to attract people that want to be a part of your vision.
Vision = Purpose + Core values + Engaging Stories