15 ideas to generate content about your expertise

Preview

1. Write about "some of the best in the industry"

2. Write about one company or person that messed up

3. Write about your failures

4. Document your process

5. Interview someone

6. Share an unpopular opinion

7. Share what other experts have said

8. Write about a different industry or craft in a way that can be connected to your expertise

Let's say you're a graphic designer. Maybe there's something to be learned from a story about a novelist.

9. Summarize content you've consumed

A book, a podcast, an article, ...

10. Write about "mistakes to avoid"

11. Write about the misconceptions about your industry / craft

12. Write about the best things about what you do

13. Write about the worst things

14. Write about something you made that you loved but that wasn't successful

15. Write about why you do what you do