A few tips that I've picked up whilst researching.
1. Geometric shapes
They make amazing borders. A triangle look's nice, but a triangle with a few tweaks is 100X better 2. Limited colours
Black and white look nice add 50 colour's it's realistic. Add one, bright pink or blue and it's Pop art 100X better.3. Kiss
Keep it simple stupid. Complex designs are nice, but simple, simples beautiful. 100 X better.4. Extra
Add something extra to a simple design. Just one thing and it'll enhance it. 100X better.5. Should be readable to a blind man
Well maybe that's too far. But you should be able to read it without a magnifying glass. Simple, bold, good contrast to the background. Readable text 100X better.
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