Next in my series of posts on how to improve a local underutilized international airport.
1. Work with regional airlines
They often have more flexibility than the larger national and international carriers.2. Leverage with the military
Our airport shares runways and airspace with a co-located military base. This is a built in source of passengers. This partnership can be highlighted when courting new business.3. Major carriers need more gates. We have them.
The closest major airports are all at current capacity. They simply don't have enough gates or departure slots to add more service. The national carriers could add flights with connecting surface transport and serve the same market.4. Offer them a price they can’t refuse.
The airport management authority operate several of the largest airports in the country. They could likely use ours as a loss leader to offer very attractive prices on everything from the landing fees to plane handling to fueling as a jumpstart for business. The FBO and services would benefit from the increased business 5. Offer rebates to passengers as well.
6. Partner with a couple great destination cities.
More travelers to a great city, through our airport, on your planes. Could be a win for everyone.7. Make sure the airport has all relevant regional tourism data when marketing.
Especially how many visitors came to the area through the more distant metro airports. Those are exactly the potential passengers we need to identify to attract carriers
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