How to be a better salesperson

1. Make your product a necessity in the mind of your customer

2. Great writing sells products

3. Bundle your product with complimentary products to sell more

4. Show a clear ROI - Return on Investment

Up front.

5. People love hearing their own name

6. Figure out where the customer is on their purchasing journey

- Beginning, middle, end

- Mood: happy, sad, anxious, irritated

- Life stage: Career, children, retirement etc.

7. Customers do not want originality

They want examples of your current customers. They want to be be a part of the pack.

8. A community is better than a product

Apple sells a lifestyle not an iPhone.

9. Database

CRM

Email list

List of names and phone numbers on a sheet of paper.

Keep track of your customers.

10. Let the customer talk

11. Be totally honest about everything

What your product does and does not do.