How to get the news to talk about your business
online course
1. Give them a story
Give them something to talk about. A story. Something that is either shocking or inspiring or funny or scary.2. Create controversy
If you are doing an ICO and the SEC calls you, give a quote that you are going to fight them.3. Be interesting
Be interesting! Have a good life story, be funny, have an unusual hobby, tell stories that people can relate to, be vulnerable, etc.4. Have a big number attached to your business
Let’s say you want to start the first delivery service for kittens. You can say “we will deliver 1 million kittens this year” and then do some back of the napkin math to show it is possible. This gives journalists a big number they can write about. They love big numbers.5. Be controversial but in a good way (see point #2)
For instance, I was interviewing one founder who had created a dating app for Trump supporters (yes, there is such a thing). I knew immediately this would be controversial but also very interesting so I wanted this guy on my podcast immediately.6. Be different!
Have an unusual business model or approach compared to everyone else out there doing similar things as you. Or have some other aspect of your business that is unique and different from everyone else out there in your field. For instance, my friend John Lee Dumas has EntrepreneurOnFire which is the most popular podcast for entrepreneurs in the world AND he has an award winning podcast called “Podcasters’ Paradise” where he interviews all his fellow podcasters about how they make their podcasts successful. He’s totally unique! And when he emails me every once in awhile asking me to promote him on my newsletter list…I always do it because he’s totally unique and interesting and we have been friends for ten years now so I know he won’t ask me any favors if I do this for him (which some people will try to do).7. Do something illegal! (if legal) - see point #2 again!
There was once a friend of mine who was getting her MBA at Columbia Business School and she wanted publicity for her startup idea so she started selling marijuana on campus during lunch time with no legal permits from NYC government agencies involved in regulating such activity . She got tons of press because she could have been thrown out of school if caught but instead became famous overnight and made money from her business idea as well . When planning your illegal activities , keep in mind point #2 above about being controversial but in a good way . Also , don't get caught !8. Get influencers talking about you
not just journalists but also industry experts , customers , even competitors
If someone influential talks about your business it spreads like wildfire through social media
For instance , if Elon Musk tweets "XYZ company is the future" then all his followers will check out XYZ company
Not sure why this happens but it does
It's why many celebrities tweet about products they use or restaurants they go to
Even Donald Trump does this
Note : this doesn't mean you should pay influencers money (although sometimes it makes sense)
But rather that if someone influential likes what you are doing then introduce yourself and let them know what you are up to so they can spread the word organically through their social media channels without having to be paid by anyone
Some ways of getting influencers talking abut your bsuiness :
create content on social media that gets people talking
see point #1 above
tell stories
give quotes
do something newsworthy
offer discounts or freebies
hold contests
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