How To Turn 1 Idea into 27 pieces of Content

Create a short 5 second preview video of the idea. Go low tech & shoot video on your phone of your computer screen or use software to do it. Get your audience curious about th

Continue with this theme & talk about the idea for 15-30 seconds. Remain off screen for this & just record text version of the idea. Building up more anticipation.

Next, expand on the idea & give more steps about implementing it, talk about the opportunity, and flesh out things in greater detail by making this video around 1 minute long.

Turn idea into an Instagram/ FB Story. Post as story & save as image & video. Post that to all of your social media channels as needed.

Turn idea into Instagram Reel. Be creative. Use your resources. For example, I can tell my idea to my 1 year old baby & record her smiling at it. Use that as basis of the Reel. Lots of ways you can go here.

Audio only- record yourself talking about your idea on the phone. Post the audio file for people to listen.

Convert your idea into a simple illustration. Use software to create or hire someone to create it.

Use Canva & convert your idea into an image or an MP4 that you can post all over social media. Bonus points for creating multiple supporting images that expand on original premise.

Write your idea on a poster board & take a picture of you holding it. Post on social.

Take a piece of paper and record yourself on your phone writing out the idea.

Take a selfie or take a photo of something cool and add a text bubble caption of the idea.

Post idea & invite your audience to ask questions about it. Create more content based on those answers.

Go live on Instagram and talk about your idea and answer questions about it. Promote your livestream before hand. Save livestream to post afterward or to dissect down smaller segments from your livestream.

Write your idea in chalk on your driveway. Record video of it. Take photos of it.

Create a quick rap or jingle of your idea and record yourself or others performing it.

5 second preview teaser video with you on camera. Record yourself & only give teaser of idea.

Record 20 second on camera video of your idea.

Record 1 minute on camera video where you give good details about idea.

Record “off the cuff” video & post on YouTube.

Type the idea into your notepad on your phone and record yourself writing it digitally.

Take a photo of your iPhone notepad with the idea and details written out. Post everywhere.

Create a slideshow in Canva of the idea fleshed out.

Communicate the idea with just emojis. Post all over.

Record yourself mouthing the idea without any audio. Post that video and have people read your lips and guess what the idea is.

Create a Twitter thread with all details of the idea.

Take screen shots of those tweets and turn them into a carousel post on Instagram.

Create a mini podcast around the idea and publish it on iTunes.

Post on here and watch magic happen. Be sure to tag James Altucher and let him know and other tools you mention in your post.