1. Provide access to source material
2. Report on fake news and explain the dynamic
3. The news may be fake but the motivations are real. Examine the motivations.
4. Report on the controversy and differences in opinion
5. Report errors in news reporting at the very top
6. News organizations should identify rooted and shared cultural values and use them as a basis for their perspective
7. Acknowledge that most people don't have strong opinions
8. Focus in on what's being claimed and what's actually happening. Is it causation or correlation?
9. Curate the spectrum of opinions, noting which predominate and those that are on the fringes. Track the evolution of changing opinion over time
10. Report on unintended consequences
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