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James Altucher


Intro for the writing course

I need to remember the 6 Us. Why am I making this course?

UrgencyWhy the problem you solve is URGENT to your demographic. For example: "I can never get a cab when it rains!"UniqueWhy is your solution unique: "We aggregate 100s of car services into one simple app. Nobody else does this."UsefulWhy is your solution useful to the lives of the people you plan on selling to or deliver your message to: "We get you there on time."Ultra-SpecificThis shows there is no fluff: "Our app knows where you are. Your credit card is pre-loaded. You hit a button and a car shows up in 4-5 minutes." 

Of course the example I give is for Uber but you can throw in any other example you want.User-friendlyIn other words, make it as easy as possible for someone to say "yes". Like a money back guarantee, for instance. Or a giveaway. Or higher equity. Or testimonials from people you both know. Etc.Unquestionable ProofThis can be in the form of profits. Or some measurable statistic. Or testimonials. Or a good wing-man. Whatever it takes.

    1. Urgency

    A recession is coming. It's important to stand out as unique and to also get other income opportunities.

    2. Unique

    Most writing course are about blogging or how to write better.

    I will include some of that but this is unique in that I am telling people how to write a book and giving steps to write a book in 30 days. I couldn't find any other course like that.

    3. Useful

    Many people want to write a book but they sit down and write and nothing happens. That will not be the case for people who take this course.

    4. Ultra-specific

    I give specific steps what to write about, specific homework, and the specific ways to get it done in 30 days. As well as how to make a cover, get an editor (even for free), and how to publish your book. All in 30 days.

    5. User-Friendly

    In the course, i feel like I am holding the student's hand throughout the entire process.

    6. Unquestionable proof

    I will give examples.

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