1. The Wheel represents what everybody else in your industry is doing. The spokes are your imagination. Action step: Spend time brainstorming some possible spokes because this is where your best ROI is hiding.
2. Spokes are often easier to deploy because their are fewer people thinking in this fashion. Action Step: Remember, if you can't be the first, be the only.
3. Spokes represent infinite possibilities. Spokes help provide a sturdier and more flexible wheel. Action Step: Start now and try and come up with at least 3 viable spokes that you could monetize and that would provide value to your audience.
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