1. Good staff with a great attitude ,who smile and serve the food and drinks well
2. Good Location with good footfall
3. Experience in working in this type of franchise
4. Do what it says in the operating manual and make quality products don't employ any one who half areses Thier job
5. When others are involved with the business delegate don't abdicate
6. Study the history of dunkin donuts and who are the most successful franchises
7. Good Marketing Plan that connects to the target market
8. A Solid Business Plan which has a good grounding of the numbers and margins of the business
9. Don't serve stale or badly made donuts . Make sure the coffees excellent
10. Be a part of the community make sure your store front and section of the streets clean
11. Have a five star hygiene rating be clean on the inside and outside
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