We bask in ignorance. (46 sec)

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1. We either fool ourselves into believing what isn't true....or
Believing in What Isn't True: We accept and are convinced of something that lacks factual basis. We have a tendency to accept self-serving beliefs, even when they are not grounded in reality.
2. We refuse to believe what is true.
Refusing to Believe What Is True: We become resistant when faced with uncomfortable truths. We actively dismiss information that contradicts our existing beliefs and challenges our worldview.

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