1. You don’t need a fishing pole to use one
2. You don’t need a fishing reel either
3. It can be cast, trolled, or jigged vertically
4. They work fine plain but bait, skirts, and other attractants can be added
5. Proven in both salt water and fresh
6. Can be fished fast or slow
7. Easy to change the depth you present the lure at.
8. Small jigs will catch both large and small fish
9. In an emergency, can be used to “snatch” or “snag” fish
10. Can be used year round, including through the ice
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