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You won't find a job on Linkedin because

In the last 15 years I applied to hundreds of job positions on Linkedin. I never get called by a real company. Do you know why?

    1. Companies don't use Linkedin they way you think they do

    Linkedin is probably the last place that any company will use to find people for their organisation. Posting a job is a lengthy process that gets in place only once the budget for the role is approved, somebody wrote a job description, and there's somebody else who can actually screen the applications, schedule interviews, write feedback, discuss candidates with management, schedule more interviews, ...
    If you are a medium or large company, it takes months. If you are a small company, you'll use your personal network or word of mouth.
    Why are companies encouraging their employees to be on Linkedin and actively post content? Because it improves their corporate image and it helps selling.

    Linkedin is not about you: is about your employer. There's nothing wrong with this of course, but we'd better be aware.

    2. Everybody lies on Linkedin

    A good share of job posts are created by recruiting agencies, which are trawling the profiles to fill their databases. Even "real" posts get on Linkedin too late in the process, when a person - perhaps an internal candidate - has already been found.

    On the other hand, everybody on Linkedin is nothing short than a Nobel laureate, or the CEO of the Death Star.


    3. You are overqualified

    As soon as you have 10 years of experience you will be overqualified for most positions. Companies don't really need a Michelin star chef to flip burgers in a greasy spoon. An there are more greasy spoons than Michelin star restaurants.
    The expectation is that by now you have built your network of relationships, and you will use that for your next move.

    If you are overqualified and apply via an agency - and most job posts are from agencies - they will try to sell you candidates, rather than selling you as a candidate.

    4. Nobody gets called for an interview

    I read a statistic - can't find the source - that only 3% of all job applicants ever get called for an interview.

    If you do, you will find that the reason for you being interviewed is simply that somebody said "we need to talk to five candidates" and they have found only four.

    5. You are too old

    Ageism is (should be) forbidden.
    But it's a matter of life, so we'd better get on with it.

    6. Linkedin profiles don't show well your career

    it is hard to use Linkedin well. Every job is different, every job application should be tailored to match the job profile.
    Nobody wants a Jack of all trade. However, after 10 years we have covered many different roles: which one you choose for Linkedin? Which one makes your talent shine?
    Too generic, you are not interesting. Too precise, not a good match. Too short, not eye-capturing. Too long, simply boring.

    A profile on Linkedin is a static page. Unless you are the CEO of the Death Star, it just looks like everyone else page.

    7. Nobody reads your posts (or CV)

    I use Linkedin every now and then to post something I care about professionally.
    My posts get little or no attention, even if my network is at +1,500.
    It's just the way social media are: a quick glance at the title, and move on.

    Even less people reads CVs, not even recruitment agencies. They just search for some keywords, make a list of profiles, and send to every profile the same email about "I think this position could be interesting for you".

    8. The hiring manager doesn't use Linkedin

    Nobody gets hired only because of their skills or experience.
    We choose the people we work with because we can work well with them, and they work well with our team. The highest skilled people I met were in general very hard to work with. This can be amusing in a TV show set in Pasadena, it doesn't work well in life.

    The hiring manager will come late in the hiring process, once all the other people who knows little about the position itself have screened out dozen of applicants down to 2 or 3.

    9. Too many applicants

    Look at any job post: the one I'm looking at now says "See how you compare to 26 applicants".

    There's no way someone is going to read application #27.

    10. You are screened out by software

    Recruitment software is a popular choice in HR.
    The theory is good: the recruitment team is understaffed and has limited time. A good, AI-based software tools can help selecting CVs and candidates and save time on both ends.

    Like any tool, however, it needs the right data and parameters. Where do they get the right keywords? How many gaps are allowed in a CV? Why are they asking 4 years of experience for an entry-level job?

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