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10 levels of an idea: thinking bigger about a brand

I got this concept after reading Arnold Schwarzenegger’s recent audiobook. Start with an idea and then dream it bigger.

start with a topic/theme and iterate. Successful examples of this kind of brand building are chip and Joanna Gaines, Martha Stewart, Oprah Winfrey, and Chris Kardashian.

it is interesting to me that most of the people that have built billion dollar personal brands that come to mind quickly are women. Tony Robbins has done it.

    1. A website / blog

    2. Using AI to assist in writing

    Avoid cut and paste: humanize and curate the text.

    3. An email newsletter

    4. Structured social media presence

    Scheduled and strategic posting

    5. YouTube presence

    Now everyone can run their own media empire from their cell phone.

    6. Podcast

    7. Course creation/how to

    8. Celebrity presence

    , Oprah Winfrey and Martha Stewart paved the way to be their own celebrity. Many you tube creators are micro celebrities in their own niche. They create their own shows and appear in other peoples shows.

    9. Write books

    These are a great way to maintain physical shelf space and use a brand calling card.

    10. Create lines of physical products

    Martha Stewart and Kylie Jenner are masters of this.

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