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10 MTPs for companies ( Massive Transformative Purposes)

An MTP consists of three words:

  • Massive: Something audaciously big and aspirational. (WHAT)
  • Transformative: Can cause significant transformation to an industry, community or to the planet. (HOW)
  • Purpose: There’s a clear “why” behind the work being done. Something that unites and inspires action. (WHY)

https://blog.openexo.com/do-you-have-an-mtp

"MTPs are more than just inspirational taglines framed up on office walls. They provide an organization with the focus and direction"

@salimismail/massive-transformative-purpose-the-heartbeat-of-every-exo-8f59e7a811b4" target="_blank">https://medium.com/ @salimismail/massive-transformative-purpose-the-heartbeat-of-every-exo-8f59e7a811b4

    1. Apple: "Think Different"

    2. Coca Cola: “Refresh the World”

    3. Quirky: “Make invention accessible “

    4. Google: "Don't Be Evil"

    Well, they retired that one!

    5. TED: “Ideas worth spreading.”

    6. "make the world a better place" a Running Joke in the awesome Silicon Valley show

    7. Elon Musk Solar City: "Pioneering the Future of Energy"

    8. "Does it help the boat go faster?"

    This is kind of a meme among the self-help gurus. The British rowing team used this as a mantra to become Olympic champions. They asked themselves whether they would make the boat go fast for every decision. If it did, they would do it; if they did not, they would skip it. For example: go out to the pub? No. Do an extra run? Yes. This is not exactly an MTP but a good forcing function.

    9. Nabyl Charania personal MTP: “Create incorruptible prosperity and abundant ecosystems for all across the universe.

    https://www.forbes.com/sites/forbesbusinesscouncil/2020/04/14/how-to-find-a-massive-transformative-purpose-for-you-and-your-organization/?sh=30ba87133fa4

    10. "Veni, vidi, vici" I came; I saw; I conquered: Julius Ceasar

    https://en.wikipedia.org/wiki/Veni,_vidi,_vici

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