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10 reasons business ideas are difficult

    1. Someone likely thought of it

    2. The idea is only good in your mind until people pay for it

    3. Most ideas are copies of ideas with small variations

    4. Most people don’t execute on an idea simply due to ambiguity

    5. Business ideas must not have high switching costs

    6. The litany of IT security in most companies limits adoption of new ideas

    7. The market is not ready for your idea

    8. Your idea must be low cost, practical, fast and reliable

    9. Everyone mocks your idea at first

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    10. You gotta be a good salesman

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