Idea Post
The world has become more connected, unpredictable, and fast-paced. Many assumptions, methods, and business models can no longer hold.

Here is a list of shifts I have been seeing or experiencing.

    1. Purpose over strategy

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    “People don’t buy what you do, they buy WHY you do it.” - Simon Sinek

    There is a shift towards a focus on purpose or mission.
    Purpose acts as an anchor in the face of change and an uncertain, fast-paced, and connected world. A great mission or purpose attracts talents.
    Many companies have had to pivot and change their strategies and business models as technology advances and customers’ wants and needs evolve and still find success. The reason is they have always led with purpose. Think of Disney and Netflix as excellent examples.
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