So I almost got my Ads account ruined because I was moved by the screenshots I saw online from others to start another business model.

The problem wasn’t even about starting another business model entirely but jumping straight to create another account on the same platform where I get 90% of leads.

The fact is you can be successful from any business model, but you have to be consistent at it to see results.

And that’s exactly the opposite of the thinking behind chasing “shiny objects.” Its mostly about "fast results"

Here’s how Wikipedia defines it:

Shiny object syndrome is the situation where people focus undue attention on an idea that is new and trendy, yet drop this as soon as something new takes its place.

I must admit that even as I was writing this, I had five different ideas for things I could be doing or writing about.

Of course, there are serial entrepreneurs like Richard Branson and Elon Musk, who own multibillion dollar companies, but they built each company into something substantial before putting their heads into another.

And most importantly, they created systems to hold each one in place while they invested in another.

Is "shiny object syndrome" good?

I’m thinking there are few people who have taken advantage of “shiny objects” where they’ve lost quite a bit but benefited more. I mean people you'll gladly refer to as "early adopters."

But the problem with shiny objects is how they have the potential to draw you away. Don't be surprised if you take two steps backwards chasing a shiny object for every step forward toward productivity or mastery.