Chick-fil-A earned $10.46 billion in US systemwide sales in 2018, despite being closed every Sunday. Missing out on 14% of possible open business days likely cost the chain more than $1 billion, according to 24/7 Wall Street
1. If you can't be first - be different. The fact that a fast-food restaurant closes on Sunday is unheard of in the restaurant industry. It's remarkable. It's worth talking about.
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2. When you say thank you to a Chick-Fil-A employee they don't utter words devoid of emotion like "I'm just doing my job"..instead their response is "My Pleasure." This is part of their secret language.
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