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How do we overcome being nostalgic for brands?

    1. Examine what we find missing in our lives now

    2. What makes us uncomfortable with change and uncertainty?

    3. Where do we think our future is headed?

    4. What are new sources of inspiration that can be identified?

    5. What is the relevance of our values in the current world?

    6. How do things in the past shape our future?

    7. Are things for which we have nostalgia actually cultural and social dead-ends?

    8. How much of nostalgia is about failing to live in the moment?

    9. What are bad things about the past that we wouldn't want to bring back?

    10. What are things we have today about we may have nostalgia in the future?

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