Is blitzscaling a startup about performance or learning?
Reid Hoffman and Chris Yeh coined the term "blitzscaling", which, as Reid shares in HBR, “is what you do when you need to grow really, really quickly. It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale.”
Reid is an expert on scaling startups. He was a member of Paypal’s founding team, a co-founder at LinkedIn, and is now a legendary VC.
Reid and Chris’s book, Blitzscaling, is the seminal playbook on how to scale a startup at blazing speed.
At first glance, it might seem that blitzscaling is all about the Performance Zone, but in reality, it is about Learning While Doing. Chris and Reid are both model lifelong learners and they apply that to their work. In fact, any successful startup is a learning machine as it creates products, markets, and business models that didn't exist before. That said, blitzscaling is also highly inefficient because all bets are large, hence incorrect hypotheses are very costly. When blitzscaling, inefficiencies are acceptable (and necessary) given the immense rewards in a winner-takes-most market.
Join Chris Yeh and me on February 5th on LinkedIn live to delve deeper into blitzscaling, learning, and performance. The episode will also be published in Chris and Julien Newman's wonderful podcast, Blitzscaling a Startup.
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