Most Iconic Brands
Iconic brand names are often good investments. People are more likely to purchase a known entity than an unknown one. Coke is not better than any other soft drink, it is just well known and it works.
McDonald's is not the best hamburger, but people know what they are going to get when they go there and they can take their whole family there and it is reasonably priced.
When you have a solid brand name, you can more easily expand internationally. That expansion equals revenue and profits.
"I try to invest in businesses that are so wonderful that an idiot can run them. Because sooner or later, one will." - Warren Buffett
I solid brand name can sometime overcome bad management.
These are the most iconic brands that I see in the marketplace today.