Psychological Biases/Effect (Part 3)
Even more of my notes. Hope you enjoy.
1. Commitment is the key
If you make someone state a commitment they will act in such a way to remain consistent to their commitment.
2. Attention
Attention is a violation of a pattern.
3. Measure what matters
If we're measuring something we'll view it as important, even if it's not.
4. Anchoring Bias
People will work off the numbers you give them.
£300, too high £150. Maybe it was only ever worth £100
Anchor yourself by saying your a lot better than you really are. Sexiest man in here, smartest guy in Scotland, They say im the kindest person they know. ect.
5. The IKEA Effect
People perceive more value to things they are involved in.
Involve people in projects and they'll be more passionate about selling it. Get style advice from them and they'll be better wingmen. Get them to help with your CV and they'll help you get the best job.
6. Story > Facts
The better story wins, regardless of what is true. How many people believe false stories, even when presented with evidence to show otherwise?
Construct great stories about yourself. If people want to believe that, over the alternative, they will.
7. Paradox of Choice
Too much choice makes us unhappy.
What do you want to eat? aaahhhh.....
Do you want a Chinese of an Indian? Chinese
Keep choices limited and people will be a lot happier.
8. Intention action gap
When we say we want to do something, but don't. This is due to valuing the now, more than the future. I could work hard, sweat and feel exhausted at the gym, or I could rest introns of the tv.
To avoid this make the good happiest easier to do and bad harder. Do a push up a day. Don't have unhealthy snacks at home. Have a water bottle next to you throughout the day.
9. Reversible Decisions
We are happier with our choices when we can't reverse them. E.g after an exa compared to during the exam, when we can still change our answer.
10. Focusing Bias
What we focus on grows in importance (Even if it isn't important).
For example race seems to be a big topic nowadays. Whenever a main character is black that becomes a bigger story than the show/film itself. This is the focusing bias in full effect.
11. Adaptation
Good or bad we get use to the situation and return to baseline happiness.
Lockdowns were bad, until they weren't.
12. Evalubility
The easier it is to compare traits, the more important they become.
13. Status Que Bias
We tend to prefer things as they are. Change requires energy.
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