Psychology biases/effects (Part 3)

We feel the need to repay a favour.

Do something nice for others and they'll want to do something nice for you.

If you can get someone to make a commitment. They'll stand by that commitment . They don't need to believe it at first, repetition will make them come to believe it.

Just like a magnifying glass, what we focus on, grows in importance.

Frame sales as if you are offering more freedom. People will give up a lot for more freedom.

eg - This device will allow you to carry your whole music collection with you, wherever you go, inside your pocket.

This piece of clothing will allow you to walk in the rain without getting wet.

This book will guide you to living a happier life

We remember negative memories more that positive ones.

Bad memories hurt us, better remember so we can avoid similar situations in the future.

If you can show others that your part of the same group (s) as them their more likely to like/trust you.

If you can get everyone to perform the same action, at the same time they'll feel even more united and part of the team. You'll e seen as a leader.

eg. - Everybody jump!, wave your hands in the air, put a cross in our box,

People will believe what is repeated, regardless of whether it's true.

Tell yourself 'I'm awesome', 'I feel great', 'I'm happy' and before long you'll believe it to be true. The opposite is also true. Watch what you're repeating to yourself.

add '...and nobody thought it could be done' to boost your accomplishments.

Say 'These guys are X and these guys are Y' make up reasons as to why 'They get the joke. They're just pretending to get it. And them at the back, they've no clue where they are'. They'll soon be competing against each other to prove they're the smart ones that understand you.

When you see a comparison of extremes, remember - The majority lies in between.

When people are confused, they overthink. Overthinking leads to repetition. Repatition leads to believing somethings true.

If you want people to believe something add a little confusion, so they can overthink it.