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Radically imagining how might we

How might we become better stewards of our planet?

Patagonia leaders asked themselves that question. Through radical imagination, they devised a solution.

The owners granted 98% of the company’s stock to a nonprofit dedicated to defending nature. Consequently, 98% of the company’s dividends now support environmental grants and investments.

The remaining 2% of the stock, holding the voting rights, is committed to preserving the company’s core values.

How often do you engage in radical imagination? When and in what ways could you embrace it more, to what end?

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