Doesn't matter if self-published or published
1. The person with the book vs the person with no book gets the consulting gig
2. More speaking engagements
3. Books have a longer lifespan than blog posts.
I have my books on my bookshelf. But not my 1000s of blog posts
4. In a digital world it's nice to have something to hold onto and say, "I made this"
5. Your great-great-great grandchildren might read your books (books stand out in importance) but not your blog posts (which are more like fleeting ideas for the day)
7. A book is the new business card. You give it to people and it represents what you believe in, what you stand for.
8. People are more likely to learn about you through a book than an article (I rarely remember the names of authors of articles)
9. It's fun to entertain through stories
10. A first book leads to a second, leads to a third...
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