Takeaway from Shoe Dog by Phil Knight

Lessons I took away from reading the book Shoe Dog by Phil Knight

1. Keep solving problems

All the way till the company went public the business was low on cash, but they continued to look for solutions.

Nike consistently create a new shoe models, experimenting to find way to make the product better.

Husband/wife. Sales person. Product developer. Factories. Countries. Retailers. Banks.

When they went public they had 2 classes of shares so that Phil Knight could retian ownership.

More than just shoes. Clothes, brand, lifestyle

Celebrity athletes were a key part of their popularity and sales.

They have always been in Oregon and create a worldwide business

Shoes have existed since the beginning of time, but Nike made athletic shoes acceptable everyday footwear.

Nike was constantly growing from the beginning.

You need to have cash in order to operate a business.

Phil Knight went to Japan and partnered with them when it ws not popular. But he found value in their products and culture.