The key to success in e-commerce is not just having a good product or service, but also understanding and influencing the behavior of the customer.

1. The customer is not always right

2. Don't be "Uber for X"

Be "X for Uber"

3. Why you

Why now
Why us?

4. How to get 1000 customers

(not a joke)

5. Content Marketing 101

Or maybe 401
I don't know how many courses there are on this subject so I can't say it's 101 but