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There are millions of people using Twitter But 95% don't know about these four secrets for a higher reach:

1. User engagement

2. Recency

3. Relevance

4. Account

    1. User engagement

    Tweets that receive higher engagement (likes, retweets, etc.) are more likely to be shown to other users.

    2. Recency

    More recent tweets are typically given more weight than older tweets.

    3. Relevance

    Tweets that are more relevant to a user's interests are more likely to be shown in their timeline.

    4. Account

    Tweets from accounts that a user has interacted with in the past are more likely to be shown.

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