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10 excuses for bad ideas and products

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    1. It was not implemented correctly

    2. The wrong people implemented it

    3. Blame external circumstances

    4. Denial or downplaying: Dismissing the failure as insignificant or exaggerating successes

    5. Blame the customer

    6. Blame complexity

    7. Blaming constraints: not enough funding or time

    8. Lack of clear ownership

    9. Unintended consequences

    10. Use safety as a rallying cry for a poorly validated idea

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