10 excuses for bad ideas and products
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1. It was not implemented correctly
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2. The wrong people implemented it
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3. Blame external circumstances
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4. Denial or downplaying: Dismissing the failure as insignificant or exaggerating successes
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5. Blame the customer
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6. Blame complexity
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7. Blaming constraints: not enough funding or time
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8. Lack of clear ownership
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9. Unintended consequences
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10. Use safety as a rallying cry for a poorly validated idea
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