It may only need to be one, but, that's not what idea lists are for :)
1. She's tried multiple diets, but none have stuck.
2. He's overweight, hates it, and doesn't like to talk about it.
3. She's overstressed, overthinking, and over-dieting.
4. He has 2 kids, a nice house, a good job, and not a lot of time to devote to wellness.
5. She's an athlete & professional and also lost & confused amidst the sea of conflicting information.
6. She's very heavy and scared.
7. They (a couple) eat out a lot, drink alcohol, and want to lose 10-15 pounds.
8. She doesn't feel comfortable in her own skin (or clothes).
9. He's dealing with inflammation, bloating, &/or poor digestion.
10. She just wants to 'be healthy' in her OWN way ... not like a magazine model, but just like a regular person.
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