10 Mistakes Companies Make When Working On Digital Products
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1. Doing anything…anything at all…before they know what problem they’re trying to solve for their customer.
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2. Trying to figure out the color scheme of their iPhone app before they know if their customers even need an iPhone app.
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3. Approaching or marketing to audiences they don’t know exist (bad product-market fit).
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4. Building out a feature before they’ve established ROI for the effort.
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5. Engineering without version control, multiple development environments, and a fire gap between dev/test/production/live.
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6. Asking a design researcher to do photoshop mock ups.
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7. Asking a visual designer to make business decisions.
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8. Keeping the strategists and product design managers out of the business and financial impact discussion.
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9. Assigning multiple teams to individual features (in small companies, big ones like Amazon can do this).
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10. Doing absolutely no research with customers to figure out if their product works like they think it should.
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