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10 Myths of Marketing

    1. Your clients don’t know about your secret persuasion tactics

    The consumer is your wife Ogilvy

    2. Marketing can fix growth problems

    Only good product can

    3. You need to sell benefits and not features

    4. You need to sell what makes you unique

    5. Attribution is the most important thing

    6. ROI must be seen

    7. Marketing changes peoples minds

    8. You know where the consumer is in the buyers journey

    9. Every landing page has only one action

    10. Short content is better than long content

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