1. Your clients don’t know about your secret persuasion tactics
The consumer is your wife Ogilvy2. Marketing can fix growth problems
Only good product can3. You need to sell benefits and not features
4. You need to sell what makes you unique
5. Attribution is the most important thing
7. Marketing changes peoples minds
8. You know where the consumer is in the buyers journey
9. Every landing page has only one action
10. Short content is better than long content
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