1. Never snap to guides - Use your own visual interpretation
2. Graphic Design needs a few rebels
3. The point is to get people to notice
4. Intuition is one of the biggest skills for a Graphic Designer
5. We can emotionally affect people with typography
6. Reinforce messages with colour, but don't allow it to carry the design
7. Hand lettering showcases that a human was behind the message
8. Look at existing things and create visuals in new and interesting ways
9. Put yourself into the work to create something interesting
10. If everybody loves your work, you're playing it far too safe
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