10 things I learned from Good Strategy Bad Strategy
1. Strategies are not visions, goals or performance metrics
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2. A good strategy has a kernel
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A description of the challenge to be overcome, guiding policies, and then a coherent set of actions
3. Strategies don't try to cover or accomplish everything
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Recognizing that organisations have limited resources, it makes sense to focus on a few objectives as opposed to many objectives
4. There are bad strategies because people don't want to do the work of developing a good strategy
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5. Good strategies have a source of power
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Whether it's leverage, chain-link systems or proximate objectives
6. You've probably seen a bad strategy somewhere in your life
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7. Good strategies anticipate what competitors might do and market trends and are still effective even through those changes
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8. If a strategy is too abstract, you can create a proximate objective (something achievable) that will get you close instead.
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9. If you've paid a consultant for a strategy, you likely got a bad strategy from them
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10. Good strategies give organisations and teams a direction to move towards even if it's not perfect
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