1. Marketing is where all the persuasion happens
2. Sales people are really not in the convincing business
3. The more you presell the easier the sales person's job
4. The worse your marketing the harder the sale
5. Good marketing and a mediocre product > Meh marketing and an excellent product
6. Good products tend to sell themselves but only after getting buzz
7. Changing the point of sale mechanism can change everything
8. AI can help ease the grind but you still gonna need to hustle
9. Conversations can replace pitching and proposals
10. Embracing a no answer from a prospect makes you more magnetic
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