1. What pain does your audience actually have?
2. What can you do to make your offer better than anything else out there?
3. Is your offer worth 10x what you're asking someone to pay?
4. Does your IRO include scarcity or urgency?
5. Do you have any social proof? reviews, testimonials, etc.
6. Does your offer clearly articulate the change/transformation?
7. What's do you 100% guarantee?
8. What problem does the prospect need solved right now?
9. Is your offer easy to understand and explain?
10. Do you make it easy for prospects to say "yes"?
11. Do you have one call-to-action (CTA)?
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