2. Visualise how your idea should be presented
3. Copy Designers work that you admire (but don’t share it)
4. Create in different styles and see what you enjoy
5. Look at work from other industries and see how you can include it in your own
6. Have an opinion about the work you’re doing
7. Don’t go for the obvious choices
8. If you’re including cliches, can you use them in a unique or fresh way
9. Push your design until it breaks and then push a little more
10. Keep working without focusing on style
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