1. The filler is kept to a minimum
2. You can't put the book down
3. You take notes because you want to retain what you learned
4. The book is chalk full of insights
5. You can apply what you learn
6. It gives you inspiration for new ideas
7. You can't wait to recommend the book to your friends
8. It's contrarian to what is commonly known or expressed
9. It resonates with your own experiences
10. It incorporates compelling stories backed by solid data
11. It's well written and easy to understand
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